Marketing Management Diploma

The Marketing Management Diploma is one of the most vital fields that contributes to organizational success and growth. To develop the skills of professionals, it is essential to study this program and acquire the knowledge and expertise necessary for success in marketing. This diploma is also designed for individuals who aspire to start their own business, enabling them to understand different types of markets, identify the right entry strategies, and apply effective sales activation methods.

What training modules will be covered in the Marketing Management Diploma?
Marketing Research

Marketing Research

• The process of marketing research

• Marketing research services

• Syndicated services

• Standardized services

• Customized services

• Data collection methods

• Eight distinctive features of scientific research

Marketing Strategy and Planning

• Setting objectives

• Marketing strategies

• STP (Segmentation, Targeting, Positioning)

• Marketing mix

• Implementing the marketing plan

• Controlling the marketing plan

Consumer Behavior

• Nature of perception

• Exposure

• Attention

• Interpretation

• Memory

• Product positioning

• Perceptual filters

• Sensory marketing (five senses)

• ABC model of attitudes

• How attitudes are formed

• Principle of consistency

• Self-perception theory

• Social judgment theory

• Components of culture

• Hofstede’s cultural model

• Culture and time

• Cultural mistakes

• Review of Maslow’s hierarchy of needs

• Types of needs:

  • Biological

  • Psychological

  • Utilitarian

  • Hedonic

• How to motivate the consumer

• Conscious vs. unconscious consumer motivation

• Internal vs. external consumer motivation

• Rational vs. emotional consumer motivation

• Peer pressure and body image (impact on consumer decision-making)

• Rational vs. emotional decisions

Digital Marketing

• Planning, strategy, and testing

• Best practices for online campaign planning

• How to identify the optimal digital marketing mix

• Integration and multichannel marketing

Social Media Marketing

• Key players in social media: Facebook, LinkedIn, YouTube, Twitter, and Google

• Successes and pitfalls of social media

• Email marketing

• Enhancing digital marketing: analytics, tracking, and measurement

Market Segmentation and Brand Positioning

• Market segmentation

• Defining brand positioning

• Defining marketing and the marketing planning process

• Marketing mix

What benefits does the company provide within the Marketing Management Diploma?

Improved Marketing Effectiveness: Leads to more impactful strategies and campaigns, maximizing ROI.
Increased Brand Awareness: Develops the skills to build and strengthen brand presence in the marketplace.
Enhanced Customer Engagement: Equips participants to understand and interact with customers effectively, fostering loyalty.
Data-Driven Decision Making: Emphasizes the use of data and analytics to make informed marketing decisions.
Stronger Competitive Advantage: Provides the expertise needed to compete effectively.
Revenue and Profit Growth: Ultimately contributes to increased revenue and profitability through effective marketing.

What are the company’s objectives for offering the Marketing Management Diploma?

The program equips trainees with tools and techniques for applying marketing concepts and executing strategic marketing plans. It helps participants engage in building effective marketing plans based on real market analysis, supporting sales team development and achieving sales goals. It also introduces modern digital tools for marketing products and services, enabling expansion and growth. Additionally, the program corrects misconceptions about marketing, assists in identifying customer segments, and studies customer needs to attract and retain a broader client base.

What teaching methods are used in the Marketing Management Diploma?

The diploma program applies a blended learning approach, integrating diverse educational methods to meet learners’ needs effectively. This includes live online sessions, interactive workshops to reinforce hands-on application, self-paced modular learning, and practical simulations. The program also incorporates real-world applications, collaborative projects to foster teamwork, and simulation exercises to enhance practical skills. This combination creates opportunities for success and growth within the Marketing Management Diploma.

At Cure training, we provide the ideal environment to obtain accredited certificates from the Technical and Vocational Training Corporation (TVTC). Our accredited training programs, including the Marketing Management Diploma, are designed to develop your skills and enhance your career opportunities.

📍 Address: Office 8, 3773 King Fahd Road, Dammam, Saudi Arabia
📞 Main Contact Number: (+966581031105)
📧 Email: Contact@Curetraining.com

• Improved Marketing Effectiveness: Leads to more effective marketing strategies and campaigns, maximizing ROI.
• Increased Brand Awareness: Develops skills to build and strengthen brand presence in the market.
• Enhanced Customer Engagement: Participants learn to understand and engage customers effectively, fostering loyalty.
• Data-Driven Decision Making: Emphasizes the use of data and analytics to make informed marketing decisions.
• Stronger Competitive Advantage: Equips employees with the marketing expertise needed to compete effectively.
• Increased Revenue and Profitability: Ultimately contributes to revenue growth and improved profitability through effective marketing.

• A complete program that supplies the attendees with all required marketing tools, techniques and applied concepts used to execute marketing strategy. Join the trip of being prepared to act as a professional marketing managers and directors.