Marketing Management Diploma

Marketing Diploma outline:

• The Marketing Research:
  • Marketing Research process.
  • Marketing research services.
    • Syndicated Services.
    • Standardized Services.
    • Customized Services.
  • Data collection methods.
  • The 8 hallmarks of scientific research.
    
• Marketing Strategy and Planning:
  • Objective Setting.
  • Marketing Strategies.
  • STP (Segmentation, Targeting & Positioning).
  • Marketing Mix.
  • Implementation of marketing Plan.
  • Control of marketing plan.
• Consumer Behavior:
  
  • The nature of perception.
  • Exposure.
  • Attention.
  • Interpretation.
  • Memory.
  • Product Placement.
  • Perceptual Filters.
  • Marketing to the five senses.
  • ABC model of attitudes.
  • How do we form attitude?
  • The consistency principle.
  • Self- perception theory.
  • Social judgment theory.
  • The components of culture.
  • Hofstede’s cultural model.
  • Culture & Time.
  • Cultural mistakes.
  • Reviewing Maslow’ hierarchy of needs.
  • Types of needs.
  • Biogenic.
  • Psychogenic.
  • Utilitarian.
  • Hedonic.
  • How to motivate the consumer?
    • Conscious vs. Unconscious consumer motivation.
    • Intrinsic vs. Extrinsic consumer motivation.
    • Rational vs. Emotional consumer motivation.
  • Peer- pressure & body image (The effect on consumer decision making).
  • Rational versus emotional decisions.
    
• Digital Marketing:
  • Planning, Strategy and Testing.
  • Best practice approaches to online campaign planning.
  • How to determine the optimum mix of digital marketing tools.
  • Integration and multi-channel marketing.
  • Social Media Marketing:
    • Key players in social media: Facebook, LinkedIn, YouTube, Twitter, and Google.
    • Successes and pitfalls of social media.
  • Email Marketing.
  • Optimizing your digital marketing: web analytic, tracking and measurement. 
• Make Market segmentation and brand positioning.
• Define marketing and the marketing planning process.
• The marketing mix?

• Improved Marketing Effectiveness: Leads to more effective marketing strategies and campaigns, maximizing ROI.
• Increased Brand Awareness: Develops skills to build and strengthen brand presence in the market.
• Enhanced Customer Engagement: Participants learn to understand and engage customers effectively, fostering loyalty.
• Data-Driven Decision Making: Emphasizes the use of data and analytics to make informed marketing decisions.
• Stronger Competitive Advantage: Equips employees with the marketing expertise needed to compete effectively.
• Increased Revenue and Profitability: Ultimately contributes to revenue growth and improved profitability through effective marketing.

• A complete program that supplies the attendees with all required marketing tools, techniques and applied concepts used to execute marketing strategy. Join the trip of being prepared to act as a professional marketing managers and directors.