Understand the fundamental concepts and principles of marketing.
Conduct market research and analyze data to inform marketing strategies.
Apply consumer behavior theories and segmentation strategies for targeted marketing.
Utilize the marketing mix effectively in creating comprehensive marketing strategies.
Navigate the digital marketing landscape and create digital marketing plans.
Develop and implement branding strategies for products or services.
Craft compelling marketing communication and advertising campaigns.
Consider ethical and socially responsible practices in marketing initiatives.
Company benefits
Improved Marketing Literacy:Equips employees with a foundational understanding of marketing, leading to better collaboration with marketing teams.
Enhanced Business Acumen:Provides a broader understanding of how marketing contributes to overall business success.
More Effective Marketing Support: Employees in various roles can better support marketing initiatives with a basic understanding of the concepts.
Better Decision-Making: Improved understanding of marketing principles can lead to better business decisions across departments.
Increased Sales & Revenue (Indirect): By improving overall marketing knowledge within the organization, the course can indirectly contribute to increased sales and revenue.
Objectives
Starting from marketing concepts and principles to the practical execution of planned marketing strategy and tactics with advertising campaigns to tackle the market opportunities in the pragmatic realism of marketplace, this journey is for who wants to focus on being a professional marketer on the-job.
Participants engage in simulations, role-playing scenarios, case studies, and real-world exercises, reinforced with structured feedback, videos, games and actionable insights to hone their skills.
