Business Development Diploma

 Business Development Diploma’ outline:

• Overview& best practices.
• BD Scope.
• Corporate structure- Org. chart, where do you fit in & how we want it to shift.
• Understanding the buy-sell ladder model.
• Client classification: how to build an ideal client profile.
• Customers grading: A,B,C,D.
• Lifetime value of a customer.
• Client centered code of conduct (DART Model).
• The Pareto rule 80/20 allocating time for important customers.
• Time budgeting for tasks.
• Time billing: How you bill your time (analysis).
• The business planning process.
• Using the STAR business planning process.
• Market research: 5 customers, 5 suppliers. What frustrates them and what do they really want?
• Internet marketing: SEO, SMM and PPC.
• Strategic analysis.
• Targets and goals.
• Activities.
• Reality checking.
• How to effectively prepare an account development plan.
• How to build client chemistry with F.O.R.M.
• Revise the selling process.
• Unique and distinctive selling points.
• The sales competitors’ analysis form.
• Sales scripts.
• The value-added selling process.
• Sales: closing techniques.
• Your best friend: the phone.
• Design& Implement KPI’s.
• How to create a balanced scorecard (the business performance auditing).
• Key skills for business development executives.
• Commercial awareness.
• Developing a value stream map.

• Increased Revenue: Contributes to increased revenue generation and profitability.
• Improved Market Share: Learn to identify and capture new opportunities, expanding market share.
• Stronger Client Relationships: Build and maintain strong client relationships, increasing loyalty and repeat business.
• Enhanced Strategic Planning: Develop and implement effective strategies aligned with overall goals.
• Improved Sales Performance: Improve sales through effective sales techniques and negotiation skills.
• Competitive Advantage: Equips employees to drive growth and innovation.
• Return on Investment (ROI): Measurable ROI through increased revenue, market penetration, and profitability.

• Understand core principles of business development and its role in organizational growth.
• Identify and analyze market opportunities and develop effective market entry strategies.
• Understand different sales and negotiation techniques.
• Develop a comprehensive business development plan.
• Understand key financial metrics used in business development.
• Effectively network and build relationships.
• Generate high-quality leads and convert them.
• Negotiate profitable deals and close sales.
• Develop and deliver compelling presentations.
• Manage client relationships and ensure satisfaction.