Marketing

The Chronicles of Strategic Marketing

By the end of this training, you will be able to:

1. Understand the fundamental concepts and principles of strategic marketing.

2. Conduct market research and analysis to make informed marketing decisions.

3. Develop effective marketing strategies aligned with organizational goals.

4. Implement branding and positioning strategies to create a strong market presence.

5. Apply the marketing mix (4Ps and beyond) to optimize product offerings and promotions.

6. Utilize digital marketing channels and analyze online presence for enhanced visibility and engagement.

7. Implement customer relationship management strategies for improved customer satisfaction and retention.

8. Measure marketing performance using relevant metrics and adjust strategies accordingly.

9. Effectively manage marketing crises and adapt strategies in dynamic business environments.

10. Incorporate ethical considerations and sustainability principles into marketing practices for responsible business conduct.

For Trainer; Dr. Sally Al-Akkad