Marketing
The Chronicles Of Storytelling
Course Learnings
A storytelling course can help you learn the key principles and techniques of storytelling, such as:
1- How to find and craft stories that resonate with your audience
2- How to structure a story with a clear beginning, middle and end
3- How to use language, emotion and imagery to create impact
4- How to apply storytelling to different contexts and media
5- How to use storytelling to achieve your goals and objectives
By taking a storytelling course, you can enhance your personal and professional development, boost your confidence and creativity, and make a difference in the world with your stories.
The course is composed of 3 modules…
Module 1 “2 Days”- Brand Storytelling building blocks
1- What is Brand storytelling
2- Why is it a necessity?
3- Why are people hooked to stories?
4- Transmedia & Immersive storytelling
5- Storytelling is a game of psychology
6- Freytag Model
7- How to create better stories
8- Narrative Persuasion in Legal Settings: What’s the Story? THE 6 ELEMENTS
9- How to set up your brand story in 7 steps
10- Final application workshop
Module 2 “1 Day” – How to win that Pitch- Storytelling for pitches and business cases
1- The WHY in building your pitch
2- What is a story?
3- Emotions in crafting stories
4- Build up fundamentals
5- The SO WHAT test
6- Be Robin in your story
7- Powerful storytelling techniques
8- Pitch Deck Flow
Module 3 “2 Days” – The social media weavers- Digital storytelling
1- Storytelling and its power
2- Look into social media storytelling content
3- Practices to optimize social media storytelling campaign
4- HOW do social media stories work?
5- Social Impact Storytelling
6- The social Weavers
7- Uncover voice of consumer
8- Interactive Marketing & its winning tactics
9- Visual Storytelling
10- Fruit for thought- Data never sleeps